Brilliant Buses! Take Your Ads on the Road with a Bus Campaign

If you’re looking to launch a campaign that is cost effective, delivers high brand exposure and can target a certain geographical area, bus advertising takes some beating! Over 90% of the UK population live within five minutes of a bus route, with a range of ad formats available to ensure that your brand or company’s […]

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Welsh Bus Company Hits Back at Recent Controversy

Welsh bus operator New Adventure Travel (NAT) gained widespread attention earlier this month when its bus rear advertisements sparked outrage in the press and on social media.  The adverts, which featured images of topless male and female models holding signs which read ‘ride me all day for £3’, were slammed by thousands and described as […]

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TfL Unveils New Rainbow Bus Celebrating London’s Diversity

London’s iconic red buses are a staple of the sightseeing agenda of visitors to the capital, but this week Transport for London joined forces with bus operator Stagecoach to give one of its fleet a facelift. Marking the 10th anniverary of TfL’s LGBT staff network group, Outbound, the red double decker bus has incorporated the […]

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Creative Adverts Make Buses Stand Out and Entertain

There are a number of benefits of choosing to promote a company or product on moving transport, with buses in particular offering high exposure campaigns which can successfully target certain geographical areas. Whereas billboards and posters require the consumer to come to you, buses can take your adverts on the road, and with 90% of […]

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Customised buses – football’s friend or foe?

It’s common knowledge that football is a billion-pound-business these days. From shirt sponsorships and advertising hoardings to colossal television deals and multi-million pound transfers, the world’s favourite sport is seeing clubs and players seemingly get richer and richer. Sadly, though, this rule doesn’t seem to be applying to struggling Italian giants AC Milan right now. […]

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Taking your adverts for a spin

Transport advertising is something that we all see on a daily basis, and is a great way of reaching out to new audiences and promoting your business. But there are still some companies who perhaps don’t see the major benefits behind transit media. Here are just a few reasons why you should look to take […]

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