Advertising on the underground is a brilliant way to make sure your product or brand is seen by commuters and travellers in some high-footfall areas. From cross track projections to digital escalator panels, underground stations are a real advertising hot-spot. But what about advertising on the tube itself? The London Underground user has an average […]
Read More >Bus and tube rides in the capital are about to provide passengers with more than just transport connections. Transport for London (TfL) has announced that it is trialling free Wi-Fi on buses. The new internet connection will feature on just two buses – a route 12 riding between Dulwich and Oxford Circus and a route […]
Read More >The arrival of Wi-Fi on public transport has transformed the possibilities available to advertisers. The London Overground and Underground networks are already Wi-Fi enabled and accessible at the majority of stations. This week, Glasgow was the first Scottish city to offer free public Wi-Fi after an agreement was reached with the council and BT to […]
Read More >If you’re due to become a student in London during 2015, things are looking up for your social life. Transport for London have announced plans to keep the London Underground network running 24 hours at weekends as part of their “vision for the future of the Tube”, responding to the fact that London’s population is […]
Read More >Cries of joy can no doubt be heard acrossLondon at the moment, as commuters are relieved of boredom throughout the city by the return of CBS Outdoor UK’s prolific Look For Longer campaign. Last year’s Look For Longer debut saw the initative reach almost 300,000 unique users across 170 countries, and so Look For Longer […]
Read More >After outdoor advertising research body Postar re-launched as Route earlier this year, the first figures for rail advertising sites have been compiled, joining existing marketing studies on roadside, bus and the London Underground. Presenting an analysis of railway advertising has been made possible through a combination of GPS, passenger and observational data, working to produce […]
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