Major 2012 events and Summer Olympics help boost Outdoor Advertising spend
Outdoor Media Centre announces Outdoor Advertising spend is up 9.9% in Quarter 2 to £229m (£208m in 2011). Major events in the summer of 2012 including The Olympic Games, Euro 2012 and the Diamond Jubilee all helped contribute to the increased spend. All major Outdoor environments transport, roadside, retail and leisure marked growth in the […]
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