The brief: Renowned photo and digital printers Snappy Snaps wanted to promote their products and expertise in the photographic industry in order to increase brand recognition and sales at their franchise stores.
The campaign: OOH International® used their unique proximity marketing tools to guarantee each franchise operation received exact coverage around their store to boost customer footfall and profits. Rather than a blanket national campaign OOH International® ensured each store had distinct artwork for their posters. Directional advertising was used for each individual Franchise, encouraging customers to make an impromptu visit to the retail outlet in their area.
The media: OOH International® planned a campaign to target road and foot commuters around Snappy Snaps franchise stores recommending phone box, 6 sheets, rail station banner, and bus shelter advertising.