Transport Media have constructed a marketing strategy for Warwickshire’s Stratford Preparatory School, organising a series of bus streetliner advertisements that will be present from the 27th May for a total of four weeks.
Using the town’s public transport network, the campaign will target the local community in order to encourage residents to consider the school for their children.
A navy blue border envelops a photographic image which depicts the straw hat uniform of two pupils, accompanied by the advert’s main body of information. Displayed inside a white text background is the Stratford Preparatory School title and logo, underscored by the site address and an ‘outstanding in all areas’ Ofsted testimonial.
Leading outdoor media specialists Transport Media have an extensive portfolio of educational clients, enabling them to manage an effective campaign strategy for Stratford Preparatory School.
The bus streetliner format essentially behaves as a mobile noticeboard, enabling the advert to experience high-frequency public exposure at eye level. By restricting the campaign to the Stratford upon Avon area, marketing wastage is eliminated and so marketing success is maximised.