Transport Media have been appointed to manage regional outdoor marketing activity for UK optician chain Specsavers, promoting the brand through the Lancashire town of Chorley with mobile vehicle advertising.
Promoting free eye tests at the company’s Chorley branch, Transport Media have organised the presence of an Ad bike in order to provide high-frequency coverage throughout the local public area.
A vibrant yellow background and multi-coloured typography are used to promptly attract attention from passers-by, ensuring brand recognition by clearly positioning the Specsavers logo and address beneath the succinct offer of a ‘free eye test’.
The Ad bike platform provides Specsavers with an effective marketing device, exposing the advert through the retail hub of Chorley and quickly accessing areas which traditional methods would not be able to cover in such a short space of time.