Located in the London Borough of Barnet, Whitefield School has appointed Transport Media to amplify the school’s profile through the use of bus advertising in the local area.
From the 19th August, bus rears will promote upcoming Whitefield School open days across vehicles based at Edgware depot, with the campaign running for a total of 4 weeks.
Created by educational branding agency Cleverbox, the advert uses bold, emerald green lettering to project the Whitefield School name, underscored by the strapline ‘be part of the success’. Lighter green text provides details of two September open days, followed by telephone and online contact details and an invitation to view the school in operation throughout October 2013. The school logo plus photographs of Whitefield students are also used to enhance the creative.
A co-educational school providing learning for those aged between 11 and 18, Whitefield School falls into the ‘academy’ category and has operated as a Specialist Sports College since 1999. Advertising with Transport Media supplies Whitefield College with the necessary resources to create an effective marketing strategy, securing high-frequency coverage across a geographically refined area through the use of bus rears. Accessible by both road users and pedestrians, this format allows Whitefield School to secure a presence amongst its target communities.