Pepsi Adds A Touch Of Magic To London

Having already walked on water and transported a mobile phone through a glass bottle, Bradford-born illusion artist Dynamo has now signed a deal with Pepsi, becoming the face of the brand’s ongoing ‘Live For Now’ campaign. After expressing that he is “looking forward to working with Pepsi Max on their latest campaign”, Dynamo literally raised […]

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London Taxis Get A Digital Upgrade

A new feature is about to extend the current possibilities associated with advertising on taxis, as London prepares for the roll-out of a double-sided, wireless-enabled digital screen that will sit on the taxi roof as it navigates across the capital. In a city that accounts for over 50% of all UK visitor spend, this extension […]

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Would you take the Disney Line to Greggs the Baker Street?

Many of you are familiar with how the London Underground system works – hop on the tube at Euston, take the Northern Line to Leicester Square, jump off and enter the heart of the city; change lines for more complex journeys, alter pricing according to travel zones. Now picture the same idea, only thoroughly saturated […]

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Should London Have To Pay For Its Success?

Leading out of home media company CBS Outdoor has put forward a pioneering suggestion, debating whether London should have its financial dominance reflected in the city’s advertising costs. On a par with New York as a global economic apex, London’s bubble of superiority doesn’t quite correlate with the price of its marketing sites – especially […]

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Get Ready For The Fastest Taxi Journey Of Your Life

Are you one of the lucky mobile phone users whose contract ended just as the iPhone 5 was released? Or are you one of the other lucky ones who was able to just splash right out and get the Nokia Lumia 920? Either way, anyone who has one of these several new 4G enabled communication devices is about to have their technological […]

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Microsoft and The Cloud Give Rail Users a Treat

The vast majority of us have experienced some form of transport delay – from cancelled trains to the overcrowded rush hour tube which can’t possibly fit another passenger inside. The automatic distraction is often to turn to our smart devices, checking e-mails and tweeting angrily about our travel misfortune. BSkyB-owned public WiFi service The Cloud currently offers 15 […]

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