By advertising on the London Underground, you can reach the 150,000 commuters entering the Tube network every hour.
Underground advertising plays a key part in targeting audiences in London. It offers brands the opportunity to communicate to their audiences via several forms of tube advertising products.
There are as many as twenty different types of media product available, with each one being created to reach a specific audience type.
Why Advertise on the London Underground?
- 87% of consumers actively look for and welcome ads on the London Underground as a distraction during their commute.
- Advertising on the tube reaches an audience profile which is 74% ABC1 – a higher profile than roadside.
- You can reach consumers, international and UK tourists, shoppers and commuters with your advert – 79% of which have responded to tube advertising they have seen.
The volume of passengers on the Tube is undeniably one of the busiest underground transport networks in the world, enabling you to target people navigating from one place to another.
Tube station advertising allows you to direct your brand towards specific audiences in key business and shopping districts; from fast-paced office workers in the financial district Canary Wharf to shoppers visiting Oxford Street – London’s leading luxury shopping destination.
This format puts you at the heart of London’s diverse audience climate.
Transport for London (TFL) ensure that all stations are kept in a bright and sparkling manner, therefore you know that your brand will be displayed in high-quality underground advertising locations boasting a heavy footfall.
Have your brand in the very heart of London today!