Cries of joy can no doubt be heard acrossLondon at the moment, as commuters are relieved of boredom throughout the city by the return of CBS Outdoor UK’s prolific Look For Longer campaign. Last year’s Look For Longer debut saw the initative reach almost 300,000 unique users across 170 countries, and so Look For Longer […]
Read More >2013 marks 150 years since the introduction of the London Underground, and so a year-long anniversary celebration is in place to exalt this iconic mode of transport. Art, tours and discussions will occur throughout the 365 days, with the latest display coming under the title of ’15 for 150′. The Art on the Underground programme […]
Read More >In October 2012, CBS Outdoor initiated a monumental outdoor advertising strategy to promote London to advertisers with their Look For Longer campaign. Accompanied by a #lookforlonger route to social media explosion, fifty 48-sheet billboards took to the London Underground stage in a bid to prove just how effective targeting the right audience can be. As […]
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