Advertising on the underground is a brilliant way to make sure your product or brand is seen by commuters and travellers in some high-footfall areas. From cross track projections to digital escalator panels, underground stations are a real advertising hot-spot.
How many of us like nothing more than a cold beer after a long day at work? Well, Chilean lager Cerveza Baltica took this notion a step further by installing replica beer cans on stanchions for standing passengers to grab hold of on the Chilean subway Metro de Santiago, planting the idea of an after-work beer in their minds. Although given that the Metro runs from 5am, we know who to blame when people turn up for work in the morning a bit worse for wear…
In a similar – but considerably healthier – move, Frankfurt’s Fitness Company decided to install dumbbell-style hand rails on the city’s U-Bahn service. When else do you get the chance to hold one of those things one-handed?
Free tunes on the tube
Pepsi Access was a short-lived campaign which launched in 2006 in Canada. Each can of Pepsi came with a unique PIN which could be redeemed online for access to exclusive music and concert tickets. 100 of these interactive posters popped up on subway services across Toronto and Vancouver, each fitted with a fully functional headphone port, which played 30-second previews of sample songs.
Try before you buy watches (sort of)
South Korean tyre manufacturers Hankook decided to highlight the design – and hopefully good grip – of their new tyres by installing miniature versions as hanging straps across the busy Seoul Metropolitan Subway.
