Transport Media have launched an Outdoor Advertising campaign for beauty experts GLOSSYBOX. The campaign comprises of targeted tube advertising raising awareness of the service offered by GLOSSYBOX Beauty and their 50% discount offer.
Tube Advertising provides positive and rewarding results for online companies in an advertising market dominated by global beauty giants. The traffic of people on the London Underground grows year on year, with 150,000 people entering the Tube system every hour and 74% of that audience being part of the ABC1 demographic (TFL).
The great opportunity to see is perfect for GLOSSYBOX Beauty. The high dwell time of around 13 minutes means that travellers are able to take the details of the discount and service at their leisure, it is reported 87% of commuters welcome Tube advertising as it provides a welcome distraction during their journey (The London Commuter).
GLOSSYBOX are widely recognised in the fashion and beauty world as the premium service to deliver beauty products directly to your home every month and have been highly praised by Vogue, Grazia, and Heat Magazine.
Transport Media took the brief and planned the advertising to effectively reach and engage the target audience in the 50% off promotion. GLOSSYBOX went with the recommendation and chose to run with Tube Car panels as studies have proven 79% of consumers have responded to an advert placed on the tube.
Philipp, CEO of GLOSSYBOX UK said “As beauty experts, our aim at GLOSSYBOX is to share our knowledge with all women, saving them from making costly mistake of choosing the wrong products. Two million people travel zone 1 each day, so this is a great way to reach thousands of commuters. We are very happy with how the advert has come together and think the message has been portrayed well.”
The adverts will run from today on the tube for two weeks promoting the 50% off offer code: GLOSSYTUBE2012.
Visit transportmediadev.hivehosted.co.uk for more examples of our Out of Home Advertising Solutions, or www.glossybox.co.uk to discover the latest trends in beauty.