Haberdashers’ Askes Federation, a trio of educational academies, is reaching out to potential students with an outdoor marketing campaign from Transport Media.
Haberdashers’ Aske’s Federation comprises the three academies of Haberdashers’ Aske’s Hatcham College, Haberdashers’ Aske’s Knights Academy and Haberdashers’ Aske’s Crayford Academy, all of which are dedicated to educating students from the ages of 3 to 18 in the London Boroughs of Lewisham and Bexley. Each school will feature across buses based at New Cross, Bromley and Bexley depots, with streetliner and rear adverts launching on the 2nd September for a total of 4 weeks.
A trio of creatives have been tailored to represent the three Academies, featuring photographic student images in addition to the corresponding school logo. Each advert provides details of upcoming September open days, along with contact telephone numbers and websites.
In its 7th year of operation, Haberdashers’ Askes Federation has enjoyed a steady growth to expand the educational facilities provided by founder Robert Aske. Each Academy exhibits specialist strengths, with Hatcham College focusing on music, Knights Academy boasting a sports college status and Crayford Academy devoted to technology.
The use of bus advertising will give Haberdashers’ Askes Federation access to a relevant catchment area, running from base locations local to all three Academies. The unavoidable streetliner format will transport the brand both down heavily saturated high streets and also through surrounding neighbourhoods, while bus rear adverts have the capacity to reach both pedestrians and road users.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said:
“It is a pleasure to see Haberdashers’ Askes Federation returning as a Transport Media customer. The use of bus advertising will successfully behave as a springboard for the three Academies, engaging with their target audience at street level.”