Source: Breakingtravelnews.com, 20 January 2012
To celebrate its 30th anniversary, Sandals and Beaches Resorts have announced the launch of a new fleet of branded taxis across the United Kingdom.
Taxi wraps remain a key advertising medium for the brands’ positions and the Luxury Included resort company has sponsored wraps on 200 taxis nationwide, with a primary focus on London, Manchester, Glasgow, Leeds, Birmingham and Newcastle.
The wraps have been carefully designed to embody the spirit of the Sandals and Beaches brands.
The Sandals taxis feature love-struck couples reclining on stunning white sand beaches, while the Beaches taxis present colourful Sesame Street characters, to promote the fantastic family activities available at Beaches resorts, including an exclusive partnership with Sesame Street.
Suzanne Owen, head of marketing for Sandals and Beaches Resorts said: “The Sandals taxis celebrate our ‘Love is all you need’ concept and the Beaches taxis portray the family fun to be had across the resorts.
“The intention is to show our customers our continuing commitment to delivering luxury all-inclusive holidays and to offering more quality inclusions than any other resorts on the planet.”
Sandals is considered the World’s Leading All-inclusive Company by the World Travel Awards.
http://www.breakingtravelnews.com/news/article/sandals-celebrates-30th-birthday-with-uk-advertising-campaign/
(Image from Transport Media archives)