Seven local councils across Merseyside and Cheshire are working with Transport Media to launch an Advan advertising campaign encouraging locals to vote in the upcoming elections.
The backlit Advan will be driven around Merseyside, Halton and Warrington from April 14th, in a 15 day campaign to raise awareness of the local and European elections on May 22nd.
The clear, bold design will be perfectly positioned on the unique advertising space of an Advan – creating a high-impact campaign that is guaranteed to reach residents across the whole of Merseyside, Halton and Warrington.
Important dates are clearly displayed, alongside the national website address acting as a call to action to encourage audiences to learn more.
Use of a backlit Advan allows the campaign to target audiences both day and night; as a mobile and static advertising format to enable maximum reach and impact.
Lee Dentith, CEO of Transport Media’s parent company Media Agency Group said:
“Advans are a high impact and unavoidable advertising format, and driving this campaign throughout the Councils’ targeted areas will demand attention from potential voters across the borough.”