Mums Show Live!, the first ever UK exhibition targeting parents with 4-12 year olds, has appointed Transport Media to handle a public transport advertising campaign to raise regional awareness for the event. Train car passenger panels will be implemented on London’s First Capital Connect Northern Line services, commencing on the 22nd April for a 4-week duration.
Placed over a clean, white background, the advert encourages the appropriate social demographic to ‘meet experts, join live debates and get face-to-face with leading brands’. Ascending ages of children are photographically presented in a comparable style to the renowned image of Darwin’s human evolution sequence, with a variety of sponsor and exhibitor logos underscoring the artwork. A reduced advance booking fee is advertised alongside online and telephone contact details.
Offering a multitude of products, information and childrens’ activities, Mums Show Live promises a matchless experience for families with 4-12 year olds. Located at London’s Alexandra Palace from the 16th – 19th May, the multi angled event is dedicated to parents and holds invaluable shopping and guidance whilst also enabling an instrumental brand awareness opportunity for exhibitors. A myriad of businesses traversed by families will be present over the weekend, such as Butlins holiday resorts, Cadbury, Costco, Sainsbury’s, London Zoo, plus a variety of schools, magazines, beauty stands and activities for children such as face painting and circus skills.
Spearheading the outdoor advertising arena, Transport Media possess the industry experience required to effectively plan and manage advertising campaigns tailored to individual briefs. Mums Show Live are thus able to benefit from Transport Media’s navigation of the outdoor platform, landing on the format of London-based rail passenger panels in order to achieve high-frequency public coverage. The longer dwell time offered by this option ensures that busy parents have the time to digest information, with geographical placement guaranteeing that only relevant passengers are targeted.