UK housebuilding company Taylor Wimpey has appointed Transport Media for the implementation of an Advan marketing campaign, promoting their Meadows View development in the Lancashire village of Warton. Offering regional circulation, the mobile Advan format will target relevant audiences at street level, providing coverage of both road users and pedestrians.
Adopting a white background, the artwork combines text and graphics to communicate the affordable option of ‘Help to Buy’ – a Government loan scheme that relieves the financial pressure associated with property sales. Clearly displaying the company telephone number and web address for the development, the Advan is designed to effectively ignite interest within local neighbourhoods.
