The National Farmers Union are planning to release an Advan across the country with Transport Media, encouraging the public to back British farming.
The ‘Back British Farming Charter’ will be on display from the 30th September for a total of 10 days, beginning at Manchester’s food and drink festival and continuing to cover events, restaurants and supermarkets in the areas of Bradford, Staffordshire, Leicester, Peterborough, Cornwall’s Eden Project, Cardiff, Maidstone and ending in London.
Displayed across an imitation scroll banner backed by countryside, the ‘Back British Farming Charter’ headline introduced a list of reasons how we can support farmers. The campaign logo is stamped on the right hand side, with a website link included below.
Tracing back to the 1900s, the National Farmers Union has grown into a respected trade association working to support UK farmers. By projecting ‘Back British Farming’ through Advan marketing, the NFU will be able to permeate selected regions and thus gain instant access to locations that other formats would struggle to reach.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said:
“This campaign will be present at various food-related hotspots and events, such as festivals and supermarkets, meaning that the National Farmers Union will attract attention from appropriate communities. The 10-day Advan tour gives the NFU a flexible advertising solution, taking them to specific places without the need to implement static adverts.”