Transport Media are working with direct resourcing specialists Creed Comms to promote employment opportunities at the Crewe-based Lifestyle Services Group.
From the 22nd July, a combination of bus headliners and rear adverts will instigate a brand presence in the region, maintaining awareness for a total of four weeks.
An animated landscape is designed to encourage the public to join LSG’s ‘mobile world’, populated with social-media-branded buildings and peppered with digital-themed icons – such as signal bars and a battery symbol.
Advertising to recruit full time Customer Service Agents at LSG, the artwork directs applicants towards applying online or by text, accompanied by an interactive QR code to unlock additional information.
Lifestyle Services Group is the biggest single provider of packaged account products and bespoke services to the retail banking sector. They also manage the largest number of mobile phone insurance customers in the UK on behalf of mobile networks and retailers such as Phones4u, Orange, 3 and Barclaycard plus many more.
LSG provide products that support “Mobile Life” including mobile device protection, mobile security and personal protection solutions, and also hold a multitude of awards – most recently winning Fraud Investigations Team of the Year at the 2012 Insurance Fraud Awards.
Advertising with Transport Media will enable LSG to enhance their marketing potential, extending coverage across a geographically relevant sector through the high-frequency format of bus advertising. Interior bus headliner panels guarantee prolonged exposure across the public, with extended dwell time constructing a memorable picture through local communities.