Our travel and tourism expert Laura Rigby visited the annual World Travel Market exhibition at The London ExCel.
The WTM presents a unique opportunity to network, negotiate and discover the latest industry opinion and trends. The four-day event for the travel and tourism industry was attended by almost 48,000 senior travel industry professionals, government ministers and international press.
The valuable Travel and Tourism audience flocked to the London ExCel from around the globe, and Laura took the opportunity to meet senior advertising and marketing representatives from each Country over the four day period. Laura spent time with our current clients from Peru, Ecuador and Malaysia tourist boards (pictured) discussing campaign activity and ideas for 2012.
The Queens Diamond Jubilee will be celebrated 5th June 2012, marking 60 years of the Queens reign. Landmark events in the UK Calendar are integral to your advertising schedule; advertisers have the opportunity to launch time sensitive campaigns around the all-important bank holiday, which will see the public celebrating on the streets of Britain, receptive to Outdoor Advertising during their extra time spent outside.
The highly anticipated Olympic Games start on 27 July 2012 and run until 12 August 2012. Those who have planned Outdoor Advertising during this period are poised to benefit from maximum exposure as millions of visitors will descend on London for unforgettable experience. The visibility of Outdoor Advertising will be immense
“Visitors to the UK won’t be watching TV, reading UK newspapers or listening to radio but outdoor will be visible throughout the Games and in the run up.” Mike Baker, CEO of the Outdoor Media Centre.
Laura was on hand to give expert advice to Tourist Board representatives interested in advertising in London next year, and how best to maximise the extra exposure on the capital during the summer of 2012.
Transport Media can devise tailored campaigns and offer a bespoke Outdoor Advertising service, providing integral research and recommendations of the best Outdoor Advertising format to use for your campaign.
Visit www.oohinternational.co.uk for more examples of our Out of Home Advertising Solutions or contact our dedicated Travel and Tourism account manager Laura Rigby on +971(0)4 372 1277 who can guide your campaign from start to finish