Transport Media are supporting the launch of Kinesis Gym in the London Borough of Greenwich, coordinating an outdoor advertising strategy to engage with audiences in the surrounding district of Eltham.
Ticket gateway adverts will be present at Eltham railway station from the 9th September, promoting the new fitness centre for a total of 8 weeks.
Adorned with the Kinesis logo and following their red, black and white colour palette, the artwork immediately directs rail users to the gym building located “4 minutes’ walk from here”. Several photographic images communicate the modern building and fitness equipment, presenting an affordable £19.99 membership offer and also including the Kinesis Gym website.
Housed in a former cinema site and Grade II listed building, the family-run Kinesis Gym offers no-contract, affordable memberships that include access to pioneering fitness equipment and also a range of studio classes.
Featuring across the closest local transport hub, Kinesis Gym will envelop a diverse range of local residents and commuters, presenting the centre as a convenient fitness option for those frequently accessing the area. The ticket gateway advertising format is an unavoidable point in every passenger’s journey, forcing Kinesis Gym into the eyeline of the public.
CEO of Transport Media’s parent company Media Agency Group, Lee Dentith, said:
“The strategic placement of these outdoor adverts will put Kinesis Gym at the core of local public travel, with the 8 week duration ensuring that the advert is prominent in the minds of those accessing the area on a regular basis.”