Transport Media have managed an advertising campaign for audio and video services provider CRS Media, promoting their event The Anti-Ageing Show at London Olympia on the 11th and 12th May. The campaign will be present for 4 weeks across Greater Anglia Network and London trains, in the format of both portrait and landscape oriented rail passenger panels.
Two different creatives will advertise The Anti-Ageing Show, with one featuring the photographic image of a smiling female and another displaying a rear shot of a female raising her arms triumphantly. The Anti-Ageing Show logo is overlaid onto the images, accompanied by the venue and date. Both adverts are introduced with the headline ‘look and feel fantastic whatever your age’, followed by copy that conveys details of the show – including topics and products covered by exhibitors. Booking details are supplemented with special offers which can be claimed through quoting the promotional code ‘TRAIN’, with a website and telephone number providing adequate contact information.
The Anti-Ageing Show offers a myriad of information, demonstrations and advice dedicated to combatting the inevitable signs of ageing for both men and women. The event will showcase innovative cosmetic treatments, such as laser eye surgery and The Cosmetic Skin Clinic’s procedure-free ‘Coolsculpting’ fat removal, as well as offering valuable guidance in the fields of exercise, nutrition and beauty.
With a concrete history in the outdoor advertising arena, Transport Media are appropriately positioned to supply CRS Media with an effective marketing solution. The rail passenger panel format allows audiences to fully digest the advertising content, with the added incentive of a promotional code used to encourage onlookers to engage with the event.The dual targeting of London and Greater Anglia train networks allows the campaign to receive widespread coverage of geographically relevant spectators.