Luxury hotel, The Langham, London, has appointed Transport Media to run a 52-week full taxi livery campaign in central London, Edinburgh and Manchester. Accomplishing a presence in the building’s district, the branded fleet will transport the Langham trademark through the city, exposing the advertising campaign to both international tourists and local residents.
Saturated with The Langham’s trademark pastel pink, the iconic London cab is adorned with the strapline: Experience The Legendary Langham London. Adopting an elegant typeface in an indulgent golden shade, the advert communicates the hotel’s luxurious status. The Langham Hotels web address is spread across the rear of the taxi, directing interested onlookers to their online site for further information. Not only is the campaign capable of interacting with the fast-paced London public, it features the additional internal device of tip seat adverts, ensuring that passengers also experience the Langham brand.
Catering for the luxury accommodation seeker since 1865, The Langham, London supplies five-star accommodation to England’s urban capital. For some gourmet hedonism, the hotel presents gastronomic dining at ‘Roux at the Landau’ and decadent cocktail offerings at the ‘Artesian’ bar, with the more nimble option of afternoon tea at the award-winning ‘Palm Court’. The ‘Chuan Spa’ and health club delivers impeccable leisure facilities to The Langham guests, covering everything from herbal salt scrubs to cardiovascular personal training sessions. The characteristically British decorum allows this original Grand Hotel to maintain a distinct ornamental and atmospheric charm.
With a history of taxi advertising success, Transport Media have suitable industry proficiency to provide The Langham London with a first-rate advertising campaign. Taxi advertising offers a high-frequency marketing solution, communicating to the public at street level. Advertising on a trademark taxi vehicle means that The Langham has the opportunity to associate their brand with the much-loved London cab image. Taxi passengers include business travellers, tourists, and party goers, and are statistically twice as likely to wear designer clothes – meaning that this advertising format correctly targets an audience which would potentially be interested in booking a stay at The Langham.