After the success of Nu Skin’s taxi campaign in Liverpool earlier this year, the brand are furthering
their marketing efforts with an eight week taxi superside campaign set to launch in London on July 7th.
Their summer advertising features a clean,
sleek design with the white of the campaign perfectly off-set against London’s traditional black cabs. Nu Skin’s strapline of “The difference. Demonstrated” is complimented by the campaign message of “Live Younger. Longer” to highlight their range of anti-aging skin care products.
The clearly branded taxi supersides will be further reinforced with interior taxi advertising in the form of tip seats and receipt pads. This helps to strengthen the brand message and engage with audiences both inside and outside the cab.
Nu Skin’s website address and logo are clearly displayed to enhance brand awareness, encourage engagement and ensure Nu Skin is proudly carried throughout London.
Lee Dentith, CEO of Transport Media’s parent company Media Agency Group, said:
“Taxi superside advertising is an effective format to target audiences at street level and help saturate the city. With black cabs standing as one of the best-loved iconic shapes of London, they offer a fantastic platform to effectively display Nu Skin to a vast audience throughout the entire capital and beyond.”