Transport Media have been appointed to promote the 2013 UK University Fair, working alongside the SI-UK Education Council to raise awareness for the event.
With London’s Earls Court hosting a bi-annual fair, the Manchester edition has opted for the mobile platform of Advan advertising in order to spread the brand through the city, encouraging prospective university students to explore their educational options. The Advan will target manchester over the four days leading up to the event.
A headline displays the text ‘UK University Fair 2013’ alongside a smiling student brandishing the Union Jack UK flag, complemented by a stamp which reads ‘over 60 Universities attending!’. Event partners Lycamobile and the SI-UK Education Council are represented with respective company logos, with the fair’s date, time and location clearly displayed in bold, red text. Web and telephone contact details are presented in white over a blue background, allowing onlookers to easily explore the occasion further.
Sponsored by Lycamobile and organised by global university recruitment agency the SI-UK Education Council, the UK University Fair offers international students the opportunity to assess the academic prospects available around the United Kingdom. With representatives attending from across Britain, the event presents a myriad of advice and information from 60 Universities covering everywhere from Aberdeen to Cardiff to Portsmouth.
Leaders of the outdoor advertising sector, Transport Media are able to work with the SI-UK Education Council to provide an effective marketing brief for the UK University Fair 2013. The Advan format allows the advert to directly target audiences across the city, with its mobile capabilities offering a thorough saturation of the city in a short space of time. By releasing the Advan through Manchester in close proximity to the fair, extensive public coverage presented by the travelling platform will ensure that the event is fresh in the minds of the city’s student population.