Transport adverts have become an expected part of a journey, and are often seen as a welcome distraction during long commutes during busy periods. But how can you make sure that your adverts yield the best response and returns?Geographic Targeting As transport advertising targets a specific geographic area, it can be incredibly effective for businesses […]
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Controversial ride-hailing app Uber has come under fire after numerous news outlets reported that it had began to raise its prices – in some cases as much as 2 and a half times the normal fare – due to an increase in demand following the chaos caused by this week’s London tube strikes. On Wednesday […]
Read More >Online bookmakers Betfair launched a transport advertising campaign with a difference on Friday, providing London commuters with a free lift in an attempt to battle the blues of what is notoriously known as the unluckiest day of the year: Friday the 13th. The company sent a fleet of rally cars in the black and yellow […]
Read More >Transport advertising is something that we all see on a daily basis, and is a great way of reaching out to new audiences and promoting your business. But there are still some companies who perhaps don’t see the major benefits behind transit media. Here are just a few reasons why you should look to take […]
Read More >You’ve seen a great ad on the side of a bus and it’s made you sit up and take notice. It’s done the trick and got you interacting with the brand. It gets you thinking that maybe that’s the next step for your advertising… Advertising on buses is indeed a fantastic opportunity to launch a marketing […]
Read More >The beer company from Holland is giving away free rides to anyone who buys a beer using a unique Heineken app. As part of the brand’s Open Your City campaign which is ongoing, a fleet of Heineken-branded taxis will transport people across the capital, offering them the chance to ‘discover’ London. These events will take […]
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