East Midlands Trains Uses Traffic Data to Discourage Driving to London

A new data-driven campaign to coincide with the school half-term holidays has been launched by East Midlands Trains, discouraging people from driving into London and tempting them to take the train instead.‘Reasons to Take the Train’ provides potential train customers with real-time and geo-targeted information and data on how long it would take them to […]

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TfL Confirms Delay to 24-hour Tube Launch

Transport for London (TfL) has announced that the highly-anticipated 24-hour London Underground service will not be launching on 12 September, as was originally planned.The delay comes as a result of ongoing talks between the transport body and trade unions, with a statement from TfL confirming that it won’t be possible to agree rosters and communicate […]

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How to Make the Most of Your Transport Advertising

Transport adverts have become an expected part of a journey, and are often seen as a welcome distraction during long commutes during busy periods. But how can you make sure that your adverts yield the best response and returns?Geographic Targeting As transport advertising targets a specific geographic area, it can be incredibly effective for businesses […]

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Underground Growth Brings Benefits for Advertisers!

For most people, an overcrowded tube carriage is the stuff of nightmares. For advertisers, though, it offers a fantastic opportunity to reach an enormous audience in a captive environment with high dwell time.  If the recent London tube strikes showed us one thing, it’s that the number of people who rely on the Underground service […]

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Brilliant Buses! Take Your Ads on the Road with a Bus Campaign

If you’re looking to launch a campaign that is cost effective, delivers high brand exposure and can target a certain geographical area, bus advertising takes some beating! Over 90% of the UK population live within five minutes of a bus route, with a range of ad formats available to ensure that your brand or company’s […]

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In An Airport Far, Far Away…

Here’s one for the inner sci-fi geek in you: Japanese airline All Nippon Airways (ANA) has recently unveiled a new Boeing 787 aircraft emblazoned with ‘Star Wars’ and painted to resemble the iconic movie’s most famous droid, R2-D2. Capitalising on the renewed interest in the franchise, which has just released a teaser trailer for new […]

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