The sportswear company has revealed its new advertising campaign for the World Cup. @Mediaweek The transport media will feature on 32, black Routemaster buses. There are 32 in total – one for each World Cup team – and the buses will also feature images and straplines. Transport for London launched the new formats as part […]
Read More >Oman Air has launched a new advertising campaign with the airline’s brand displayed across some of London’s famous black cabs. Over the next year, 12 London taxis will feature the images of Oman and four of the airline’s most impressive onward destinations. @timesofoman.com The campaign hopes to create a greater awareness about Oman Air and […]
Read More >For the first time in three years, traditional advertising spend has surpassed the spend on digital. So why are businesses actively choosing traditional media once more? The features of transport media are a great example of why so many advertisers are returning to the traditional and trusted format, and the benefits of transport media couldn’t […]
Read More >… And what it means for your business The all-encompassing onslaught of digital is enough to make any advertiser think there is no other channel worth using for a campaign. Of course, this would be short sighted in most cases and instantly narrow your marketing opportunities. Doubling up your campaign to include other media platforms […]
Read More >Strathclyde Passenger Transport (SPT) have pulled an advert from trains on Glasgow’s Underground after alleged complaints. The advert from pro-independence website, Wings Over Scotland had initially been allowed by the transport body and deemed acceptable. Editor of the site, Stuart Campbell informed readers that it was to be pulled by SPT just a matter of […]
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