Transport Media have been appointed to collaborate with marketing agency Chase & Co, working towards executing a marketing strategy for new and second-hand car sales and aftersales service Motorline. Following a North Herts Toyota leaflet drop campaign from sister division Press Mag Media, Transport Media are strengthening the Media Agency Group partnership with Chase & Co through a bus rear advertising campaign, building a brand presence for Motorline in areas relevant to its Ashford, Canterbury, Gatwick and Horsham branches. Extending from the company locations, the campaign will traverse the areas of Crawley, Ashford, Maidstone, Folkstone, Canterbury, Thanet, Dover and Worthing, featuring on bus operators Metrobus, Stagecoach and Arriva.
The adverts provide public appeal through the bold, red price of ‘£99’, preceded by the opening headline ‘Fixed price servicing at Motorline Toyota from as little as’ . The graphic of a spanner is used creatively to reinforce the company’s competitive fixed price servicing, accompanied by the widely recognised Toyota logo. Individual branch areas are presented accordingly on the bus rears depending upon location, and a telephone number is featured below the advert to provide a point of contact for interested viewers.
The family-run Motorline Group has been in operation since 1972, representing automotive brands including Volkswagen, Toyota, Lexus, Renault and Peugeot. Motorline offer both sales and aftersales services for new and used vehicles, including routine servicing, MOT and repairs. 40 employees maintain the head office in Canterbury, with a further 575 working across the various branches in Kent and West Sussex, striving to maintain exceptional levels of customer service.
Transport Media have extensive experience in the planning and buying of media, allowing them to strategically manage Motorline’s outdoor advertising alongside Chase & Co. Bus rears have the power to directly target drivers and pedestrians, reaching out to an appropriate audience for Motorline. Geographical positioning of the adverts allows relevant company branches to benefit from regional publicity, with 90% of the UK population living within 5 minutes of a bus route.