Look For Longer

It generated a 2:1 payback in earned media, reached over 7 million people and received 297,205 unique hits from 170 countries between the 3rd October launch and its final display date of 11th November. CBS Outdoor’s ‘Look For Longer’ campaign is a prime demonstration of the far-reaching possibilities of outdoor marketing.   With inventive cryptic images […]

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Out Of Home Advertising Goes For Gold

Whether you were in the country’s capital or not over summer, chances are high that you’ve seen some form of outdoor reference to London’s 2012 Olympic events. What you will have also been exposed to are a multitude of promotional formats stemming from games sponsors. From Coca-Cola logos splashed across bus supersides to this cheeky […]

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