You’ve seen a great ad on the side of a bus and it’s made you sit up and take notice. It’s done the trick and got you interacting with the brand. It gets you thinking that maybe that’s the next step for your advertising… Advertising on buses is indeed a fantastic opportunity to launch a marketing […]
Read More >Bus and tube rides in the capital are about to provide passengers with more than just transport connections. Transport for London (TfL) has announced that it is trialling free Wi-Fi on buses. The new internet connection will feature on just two buses – a route 12 riding between Dulwich and Oxford Circus and a route […]
Read More >Christian activists have lost a high court ruling over Boris Johnson’s ‘improper and politically-motivated’ ban on a controversial gay advert on a bus.Boris was accused by Campaign group Core Issues Trust (CIT) of abusing his power and imposing the band for “the nakedly political purpose of currying favour with gay lobby groups” and boosting his […]
Read More >Forget the year of the horse, this year it’s all about The Year of the The Bus. The London cityscape would be nothing without the sight of red buses snaking (or lurching) their way through the city, and in celebration, TFL have named 2014 The Year of the Bus. Regent Street closed this Sunday in […]
Read More >Manchester United has bought BSkyB’s one-third stake in MUTV in a multi-million pound deal to take complete control of its in-house TV channel. MUTV was set up in 1998 as a three-way joint venture with ITV and BskyB, and United bought ITV’s stake in November 2007 for around £3m. The club has now bought BSkyB’s one-third […]
Read More >Whether you were in the country’s capital or not over summer, chances are high that you’ve seen some form of outdoor reference to London’s 2012 Olympic events. What you will have also been exposed to are a multitude of promotional formats stemming from games sponsors. From Coca-Cola logos splashed across bus supersides to this cheeky […]
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